Communication approach to the management of entrepreneurial structures based on the application of marketing technologies

• Vladislav A. Svirin

  Vladislav A. Svirin. Vladivostok State University. Vladivostok. Russia

• Латкин Александр Павлович

  Alexander P. Latkin. Vladivostok State University. Vladivostok. Russia

Effective communication is of paramount importance in the management of entrepreneurial structures and serves as a basis for organizational cohesion, strategic alignment and stakeholder engagement. The article raises the issue of the application of marketing technologies playing an essential role in facilitating and improving communication processes in entrepreneurial structures. Using marketing technologies, in our opinion, enterprises optimize information dissemination, tailor messages to the target audience and promote constructive interaction through various communication channels. Moreover, the use of such technologies allows entrepreneurs to obtain valuable information about consumer behavior, market trends and competitive dynamics. And therefore, this information can be used to make strategic decisions and optimize resource allocation, which ultimately contributes to the success of entrepreneurial structures. Thus, the combined use of communication and marketing technologies not only increases the efficiency of business management, but also creates competitive advantages in today's dynamic business environment.
Keywords: entrepreneurial structures, marketing technologies, communications, interaction.